Business & Finance By Alex Rivers

The Behavioral Economics of Wealth

Overcoming Loss Aversion, Herd Mentality & Sunk Cost Fallacies

$11.49 USD • ★ 4.8 (284 verified reviews) • 1187 copies sold

Book Synopsis & Overview

Master the psychological biases that cause retail investors to buy at market peaks and panic-sell during market corrections.

Chapter 1: The Pain of Losses vs Joy of Gains

Why human neurological wiring feels financial loss twice as intensely as equivalent financial gains, leading to irrational holding behaviors.

Publishing & Format Specifications

  • • Format: Reflowable EPUB 3.0 & Print-Ready PDF
  • • DRM: 100% DRM-Free Lifetime Ownership
  • • Compatibility: Kindle, Apple Books, Kobo, Android, and Web Reader